Wellbeing & Health

Modern life doesn't always deliver what the body needs.

Partly due to our modern lifestyle, not everyone manages to eat a healthy diet. Dietary surveys across Europe have suggested suboptimal intakes for several micronutrients. Supplementation can help meet the higher nutritional needs created by a more demanding lifestyle or medical condition stress, medical complications, and energetic living can all raise the body's need for very specific minerals, vitamins, or other components.

Nutritional deficiencies are especially well known among young women, since nutritional needs change during menstruation, pregnancy, breastfeeding, and menopause. Using food supplements in recommended amounts is well established to prevent deficiency rather than to achieve optimal health. The burden of chronic diseases such as cardiovascular disease and osteoporosis — especially in an ageing population along with acute health problems, is a further challenge where targeted dietary supplementation can have a significant impact.